We often hear complaints and comments that if only the national party did this or that our party would somehow magically become successful overnight. Unfortunately, there is no get successful quick scheme that we can use despite what many would have you believe.
There is no magic bullet when it comes to becoming successful in our political endeavors. On the other hand, there are many ways in which the Libertarian Party can become successful. One is by building strong organizations in every state and Washington D.C. In this article, I discuss some, not all, of the things every state party should do.
Advertising
To effectively advertise, each state organization should have:
- Brochure promoting the benefits of supporting the state party
- Google Advertising campaign during election years
- Radio advertisements ready to run during election years
- Public newsletter published at least 4 times a year aimed at the media and non party members
Communications
Each state organization should have:
- A newsletter directed at members and volunteers published at least once every two months
- A process to send press releases when necessary
- A single spokesperson and press contact
Elections
A state party should be able to:
- Recruit candidates
- Get Libertarians appointed to public office
- Win non-partisan races
Organization
A strong state organization will have and perform:
- Organizations in each county
- Membership retention and recruitment plans
- An actively working Executive Committee with no empty spots
- Management of lists including membership, registered voters, and media contacts
- Networking with other organizations and groups
Advertising, elections, communications, and an active organization will start a strong and solid foundation to build the Libertarian Party upon.
